What is The Valley Goes Pink?
The Valley Goes Pink is an annual, grassroots, community-wide effort of fundraising events and programs that take place throughout the year to:
- Create awareness about breast cancer and the importance of early detection
- Support the Hewitt Center for Breast Wellness at Griffin Hospital, and
- Showcase partnering organizations
Help us make this year’s Valley Goes PINK the best yet! From hosting Pink Parties in homes, to “pinkifying” businesses with ribbons or lights, or hosting dress down days and auctions – the possibilities are endless – and you can help by planning or attending one or more of these fun happenings!
Download this flyer
for the latest events
and registration information.
Check back here for our upcoming 2026 activities!
Looking to Support Valley Goes Pink? Create your own event!
Here are some creative ways you can “Go Pink:”
- Schools – Involvement in The Valley Goes Pink can be an empowering learning experience for everyone! “Pink-Up your sports team, decorate the school in pink, or create your own!
- Corporations – Host a pot luck lunch at work and collect contributions at the door, organize a company-wide auction or host a “dress down” day or “dress in pink day.”
- Restaurants – Designate a special drink or dish and donate the sales for a day, week, or month.
- Libraries and Bookstores – Curate a series of programs, displays, or reading selections centering on breast cancer awareness and survivorship. Feature art by survivors in your gallery or host survivors and physicians to speak about their experience.
- Clubs and Organizations – Pass the hat at your next club meeting, feature a Hewitt Center for Breast Wellness speaker, or organize the membership to create their own fundraising event.
- Municipalities – Government can get into the “Spirit of Pink” by decorating town greens and offices with pink ribbons, illuminating town buildings with pink lighting, and issuing proclamations for “Pink Month.” All activities serve to promote downtown merchants and strengthen community pride.